“Carousell’s promotional feature called Spotlight empowers pro sellers like you to get more views and attract more buyers.”
If you’re a regular seller on Carousell who’s serious about making sales, you might’ve tried promoting your items with Carousell Bumps.
It helps you sell your item faster by getting you more views. Besides, everyone (yes, you and me) prefers making a quick sale.
We’ll discuss another promotional feature called Spotlight.
It’s designed to help you have better control over how successful you are in making sales. In short, it pins your listing at the top.
Users browsing in the category your item belongs to will see it first before anyone else’s.
So like Bumps, Spotlight can give you the winning edge.
You might’ve tried searching for “tricks” or “hacks” on Google but here’s the deal; the best way to sell faster on Carousell is to promote your items.
And, if your best friends aren’t reliable enough to help you spread the word about what you’re selling, Carousell has got you covered.
How a Spotlight can help you sell much faster
In this guide, I’ll share how a Spotlight can speed up your sales by getting you more listing views.
Here’s what I’ll cover:
Let’s dive right into the first topic!
What is a Spotlight?
A Spotlight is a promotional feature that pins your item at the top of the category or at the top of relevant “search and browse” results on Carousell.
This is how your listing will look like after you purchased a Spotlight:
Fancy huh? Let me explain to you how it works.
First, we’ll pin your listing to the top of the category your item belongs in once you select the number of views you want to get.
Note: You can only buy a Spotlight using Carousell Coins.
Then, it will stay at the top for up to seven days. But, let’s say your item receives the number of views you purchased by the third day, your Spotlight promotion will end.
You pay only when someone clicks to view your item. If for some unfortunate reason nobody clicks on your item after seven days, and you don’t hit the number of views you paid for, we’ll return remaining Carousell Coins to your account.
But don’t worry; it’s a rare case and it’s not the end of the world.
Here are links to useful guides to help you improve in these areas:
- Product photography tips: How to take shop-worthy photos on Carousell
- How to price used items on Carousell: 4 tips to get more sales [Infographic]
- Product description tips: 3 secrets on how to attract buyers on Carousell
Doesn’t a Spotlight sound fantastic? You only pay for how many views you get, and I love the certainty behind that.
Since you’re familiar with how it works, let’s move on to how you can purchase it.
How to promote your listings on Carousell via Spotlight
Okay, I promise this part is quick and easy. First, I’ll need you to head to your Carousell profile. Next, follow these steps:
- Select the listing you want to sell faster and tap on “Promote.”
- Scroll down and look for Spotlight. Then, tap “Set Up.” It looks like this:
- Play around with the slider to choose how many views you want to get. It’ll show you how much it costs in Carousell Coins. Here’s an example of what it looks like:
So, once you’ve made your decision, tap on “Run Spotlight”. It’s as straightforward as that.
Now that you know how to purchase a Spotlight to promote your items, I’ll share some frequently asked questions from the community.
Frequently Asked Questions about Spotlight on Carousell
You might have specific questions about Spotlight by now. So, I compiled a bunch of questions your fellow Carousellers asked.
We’ve answered all of them so check out the FAQ section below to see if your question is there!
When will my listing be removed from Spotlight?
There are four cases when your listing stops being in Spotlight:
- When you hit the views that you paid for
- After seven days from time of purchasing Spotlight
- When you mark your listing as “Sold” or “Deleted.”
- When you change the category of your listing after purchasing Spotlight
Here’s something to note; if you mark your listing as reserved, your campaign will be paused for up to 24 hours.
If you do not unreserve your listing after 24 hours, we will stop your campaign and refund the remaining coins.
However, if you unreserve your listing within 24 hours, it will be placed back in Spotlight!
So, those are the typical cases when we remove your Spotlight from the category. However, there are two particular cases where we have to remove your promoted campaign abruptly.
Case 1: Your listing quality is low
In this scenario, we’ll have to remove your item from Spotlight because you’re not going to benefit from spending on a poor quality listing.
Here are some of my suggestions:
- Take a better photo of your item to make it look shop-worthy
- Describe your product better, so it’s clear to interested buyers
- Price your items more reasonably based on its demand and supply
Case 2: Your listing breaches our community guidelines
We take any breaches of our community guidelines seriously. In this case, we’d have to take down your listing to maintain a better marketplace for every Carouseller.
How do I know if my Spotlight purchase was successful?
First, you have to check its Listing Insights.
Then, scroll down to the graph that shows you the views your item gets over the past week. You’ll notice this button:
All you have to do is tap that button and you’ll see an overview of your Spotlight campaign. It looks something like this:
Pay attention to the blue arrow, if yours says “Running”, you’re good to go.
You charge us per listing view but what do you consider as a view?
Here’s another look at the Listing Insights for Spotlight:
You’ll notice there are two different numbers for “Impressions” and “Views”. So, what’s the difference between the two?
Impressions refer to the number of times we show your listing to other Carousellers.
On the other hand, views refer to the number of times people clicked into your listing. In other words, people who were interested enough to look at details of your listing.
Important note: Each view is unique. If the same user taps into your listing twice, we count it as a single view.
Does Spotlight guarantee a sale?
As they say, if anyone can guarantee you a sale, it’s probably a bunch of nonsense (you’ll need Potter’s magic wand for that).
While we can’t guarantee a successful sale, we can ensure a prime spot on the top of the category your item belongs in to give it more visibility.
You only pay for the number of views you get so my tip is to buy a Spotlight on great-quality listings to get the most out of it.
How are prices determined for Spotlight?
Okay, so every category has different levels of popularity. Kind of like school where there’s the playground where everyone wants to hang out, and the science lab where few people are.
The “playground” categories where everyone wants to be a part of the Spotlight will cost more than the “science lab” categories that have lesser demand.
You can decide on the number of views you want. It ranges from a 100 to the maximum of 500.
What if there are multiple listings in Spotlight? Which one will Carousell show?
You’ve probably noticed that there are only two spots advertised for Spotlight right?
But don’t fret, that doesn’t mean that only two people are allowed to be at the top of the category.
If there is more than one listing fighting for Spotlight, Carousell will randomly show two individual listings to different users.
Rest assured, your Spotlight will continue running until you get the views you paid for, or we will return you the remainder in Carousell Coins.
How is Spotlight different from Bumps?
Spotlight pins your listing at the top of the category for up to seven consecutive days or until you get the number of views you paid for, whichever comes first.
You only pay for the views you want, and it starts with 100 possibly interested buyers.
On the other hand, a Bump pushes your listing to the top of the category for three consecutive days at the same timing. For example, a Bump pushes your item to the top at 5pm on Wednesday till Friday.
Also, you can’t select the number of views you want to get.
Can I buy a Bump and put my item in Spotlight at the same time?
The short answer? Yes (it’s perfectly okay to be kiasu).
The campaign will run independently from your Bumped item.
Also yes, the views that you get from Bumps will not affect the views you get for Spotlight, they are counted separately.
Why can’t I buy a Spotlight for Cars and Property?
The promotional feature is unavailable for these categories.
If you are a business owner or an agent, please contact firstname.lastname@example.org if you want more visibility in the Cars and Property categories on Carousell.
Purchase a Spotlight to guarantee more views for your listing on Carousell
So remember, you can be in control of how fast your items get sold on Carousell by promoting them.
If your efforts in promoting your used items via social media or friends fail, it’s not the end.
You can now sell faster on Carousell with two promotional features:
Share this guide with your friends who are interested in promoting their items on Carousell to sell faster!
Thanks for reading until the end and good luck with converting your old, new or unused items into cash! Don’t hesitate to leave a comment below if you have any further questions.