Case Study by Carousell finding out Carousell Bumps Benefits

We made it easier for you to sell on Carousell with our new feature called Carousell Bumps.

What does Carousell Bumps do? It helps you sell faster.

People sell their items on Carousell for a variety of reasons. Some sell to declutter and make way for things that matter more. Others sell to earn extra cash from unused items around the house.

Whichever your reason might be for selling on Carousell, you probably share one primary concern:

“How fast can I sell my items?”

Nobody wants to wait months to sell their items, and this is why we developed Carousell Bumps.

Read our last article if you want to find out how Carousell Bumps work.

We recently completed a study on Carousellers who bought Bumps to understand how it can benefit you as a seller.

In this article, we’ll be sharing those findings and these topics:

  1. Three advantages of purchasing a Bump
  2. The difference between a Free Bump and a Paid Bump
  3. How Paid Bumps can be cheaper than Free Bumps

Note: We collected the data for this study within a 14-day period.

Let’s get started!

Benefits of Using Carousell Bumps

To-date, 15,819 of your fellow Carousellers have enjoyed success with Carousell Bumps. The items that they were selling achieved more views and more chats after being bumped.

What could that mean for you? You increase your chances of selling your items with Carousell Bumps.

With increased views, you’re more likely to attract the interested buyers who will start chats. That’s a huge advantage if you’re in a hurry to sell.

Let’s look at how many more views and chats you could get with Carousell Bumps.

Get more views with Carousell Bumps

How Carousell Bumps increase your views by 1.9 times

Our study showed that users who bought Carousell Bumps got 1.9x more views for their items on average. That’s almost double!

The more views you get for your items, the more likely one of them could be your buyer.

Get more chats with Carousell Bumps

How Carousell Bumps increase your chats by 1.4 times

We found that users who bought Carousell Bumps also got 1.4x more chats than usual!

Gettings more chats for your items gives you a better chance of finding the right buyer.

Why? Not every buyer understands a fair deal. So, having 1.4x more chats helps you find the right buyer who will buy your item at the price you want.

Increase your chances of a successful sale

How Carousell Bumps increases your chances of selling

This graph shows the sell-through rate of items Bumped items. It sounds technical huh? Let’s explain what that means.

We wanted to find out if you’re more likely to sell your items by buying Carousell Bumps.

So, we looked at how many listings got sold within 14 days of being listed. We compared regular listings to listings that got Bumped.

We found that 2.3x more Bumped listings were sold compared to regular listings within 14 days.

To put it simply, you’re 2.3x more likely to sell with Carousell Bumps.  

Sell faster with Carousell Bumps

So based on our study, you found out that Carousell Bumps could get you:

  1. 1.9x more views
  2. 1.4x more chats
  3. 2.3x higher chances to sell

Convinced that it can help you sell faster yet? But, consider when you should buy Carousell Bumps before you start.

You can read our previous article that shares when you should buy Carousell Bumps.

If you’re already familiar with Carousell Bumps, you might have noticed that there are two options. A free option and a paid one.

Let’s look at how different they are.

Free Bump vs 3-Day Bump

Some of you may have tried dropping the price of your items to get a Free Bump. Or, you could have paid for a 3-Day Bump.

Did you know that the benefits they give you are different?

Let’s look at how these two options work and what benefits you get from them.

How do Free Bumps work?

How Carousell Bumps offer a Free Option

You can get a Free Bump by dropping the price of your items by 10%.

Once you do, your item will be at the top of the marketplace.

Let’s say you drop the price for your item on Wednesday at 6:57 pm. It immediately gets Bumped to the top. But, this only happens once.

It’s important for you to know that you cannot immediately drop the price of your new listing to get a Free Bump. We’ll recommend you to wait at least seven days before dropping your asking price. You never know how much buyers are willing to pay.

The free option doesn’t Bump your item for three times over three consecutive days. That’s the paid option, a 3-Day Bump.

Important Note: Carousell does not earn when you drop the price of your items. You’re only dropping the asking price for your item.

How do 3-Day Bumps work?

how does 3-day bumps work

A 3-Day Bump pushes your item to the top of the category three times over three consecutive days.

Let’s say you bought a 3-Day Bump for your item on Thursday at 6:57 pm. Your item will immediately get bumped to the top.

Your item will be at the top again two more times, on Friday and Saturday at 6:57 pm.

It will cost you a different amount depending on the category you list your item. If you’re interested, click here to see the breakdown on how much Carousell Bumps costs you.

So, now you know the difference between a 3-Day Bump and a Free Bump.

But did you know that the paid option can be cheaper than a free one? We’ll explain why.

How a Paid Bump can be cheaper than a Free Bump

The best way to explain this is an example.

The new iPhone is coming out soon, and you might be thinking about selling your iPhone 7 on Carousell before its value drops.

Let’s say you decided to sell your iPhone 7 on Carousell for $900.

You chose to get a Free Bump. Here’s a simple calculation:

$900 – 10% = $810

That’s $90 less than your asking price. You’re losing $90, and you’re only getting the Bump for one day.

Let’s show you how it’s cheaper to pay for a 3-Day Bump.

A 3-Day Bump for an iPhone will cost you 698 Carousell Coins (our in-app currency). The 698 Carousell Coins will cost you $6.98.

Click here to find out how much Carousell Bumps cost you for your item.

Let’s do the math:

$900 – $6.98 = $893.02

If you successfully sell your iPhone at $900, you will still earn $893.02 with a 3-Day Bump. You’ll only earn $810 with a Free Bump.

That’s $83 you will be saving with a 3-Day Bump.

What’s more? You get to enjoy three consecutive days at the top of the marketplace instead of one! That means you get two more days to attract interested buyers for your item with more views leading to more chats.

However, buying a Bump will not always result in a huge margin of savings. Here’s an easy way to find out if it’s cheaper to purchase a 3-Day Bump versus a Free Bump.

This guide shows you how much Carousell Bumps cost you in each category. Compare the price of the Bump with how much you might lose with a Free Bump ($Y).

Use this formula:

Formula to count how much Carousell Bumps costs you

Get a 3-Day Bump if it’s cheaper than a Free Bump. If it costs the same, buy the 3-Day Bump anyway because you get to enjoy three days at the top.

Over to you

We hope this article helped you understand more about Carousell Bumps.

You’ve learnt that buying a Bump would give your items an advantage on Carousell. You can now sell faster with more views and more chats!

Also, now you know the right time to get a Paid Bump and when to use the Free Bump.  

Do you have friends who need to sell their items quickly too? Share this article to help them understand the benefits they can get from Carousell Bumps!

Head over to your Carousell profile to start Bumping your items to sell faster. Give us a shout at bumps@carousell.com if you have any questions about the Bump feature!

Happy Carouselling!

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